In her role as Brand and Content Strategist, Samantha champions work that evolves our brand, digital experience, and communications. She brings to Aileron backgrounds in marketing, brand strategy, and digital project management with experience in both in-house and creative agency environments.
Samantha is a natural communicator and finds joy in distilling seemingly complex ideas into simple, digestible language. She’s a fun-loving creative who finds energy in concepting solutions that don’t just solve problems but are enjoyable to make and consume. And she’s a word smith; she’s known around campus as “word girl” and is our team’s go-to resource for translating nebulous ideas into clear, concise communications.
In her personal time, Samantha loves hiking with her son, teaching hip hop dance fitness classes, and exploring the world (particularly the Mediterranean and Middle East) from her kitchen. Samantha also authors a A Moment of Courage, a weekly micro-email with a single, potent idea that will challenge you to live a braver, bolder life.
What’s something you’re constantly striving to get better at?
“Being a better partner and mother. I believe relationships are the primary source of joy and fulfillment in life. There’s always plenty to learn when it comes to how we love, understand, communicate, and create harmony with those closest to us.”
What are the values that drive you?
“This is easy for me to answer because we have our Parker Family Values documented. They include personal responsibility, self-development, love, adventure, intuition, intentionality, and grounding. Those are the values that we choose to guide our lives and decisions.”
“My parents were entrepreneurs, and I started my career working closely with entrepreneurs in a start-up environment. I have immense respect and appreciation for entrepreneurs and agree with Clay’s sentiments that they are the backbone of our economy. America is a global nucleus of innovation, passion, and progress. I am incredibly energized by supporting our nation’s entrepreneurs as they do the important work of growing their businesses, supporting families, and creating jobs and prosperity for individuals and communities.”